Off-Page Optimization Techniques for Blogs

Off page optimization techniques to increase your blog traffic :

Off page optimization is one of the search engine optimization technique. Mainly two techniques are there in search engine optimization, one is On-page optimization and other one Off-page optimization. In the previous post we discussed On-page optimization techniques, now we are going to discuss about Off-page optimization techniques.

What is Off-page optimization: " doing SEO outside of your website/blog"
Off-page optimization is the process of promoting your blog on online to get traffic. Off page optimization techniques are used to increase your blog traffic. With on page optimizations we can get more traffic from search engines(I.e Organic traffic). But with off page optimization we can also get traffic from out side of the search engines also. I.e getting traffic through referral links from other websites..

What are the Off-page optimization techniques :

• PPC Programs


• Link Building


• Social Media


• Social Bookmarking


• Article submission


• Guest Blogging


• Forums


• Blog Commenting

PPC Programs: PPC means Pay Per Click. Use PPC to promote your website/blog.

How to promote your blog : The best methods to promote your blog on search engines are AdWords and Bing Ads. If you want to promote your blog on Google, use AdWords, and to promote your blog on Bing search engine, use Bing Ads. These two are the paid advertising networks. To get traffic immediately to your blog, PPC is the best choice. You can also promote your blog on social networking sites, like in search engines. One of the best social networking PPC is Facebook Ads.

Link building : Link building is the process of creating links. Get backlinks from high page rank blogs and directories.

Guest posting : Write posts on other blogs and get links from those blogs.

Blog commenting : Comment on other blogs related to your blog content and leave high-quality comments.

Directory submission : Submit your blog to multiple high page rank directories.

Forums : Sign up for different forums and participate actively in them.

Free article submission : Participate in free article submission sites and submit your articles.

Press release : Write news for your blog and submit to press releasing sites.

Social media and Social bookmarking :

• Social Networking: Sign up for different social networking sites and promote your blog on them. Try to gain more followers on these platforms, as an increase in followers can lead to an increase in blog traffic.

• Social Bookmarking: Sign up for different social bookmarking sites and submit your blog's links to these sites.