Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. It offers advanced features and capabilities compared to its predecessor, Universal Analytics. GA4 is designed to provide businesses with a more comprehensive understanding of user behavior and engagement across various devices and platforms. It utilizes an event-driven data model, focusing on specific user actions rather than just pageviews, to offer more granular insights.
Follow below steps to upgrade your existing Google Analytics account to Google Analytics 4 (GA4):
Step 1 : Sign in to your Google Analytics account: Go to the Google Analytics website (analytics.google.com) and sign in using your Google account credentials.
Step 2 : Access the Admin section: Once you're logged in, click on the "Admin" option located in the lower-left corner of the screen. This will take you to the Admin section where you can manage your account settings.
Step 3 : Create a new Google Analytics 4 property: In the "Property" column, click on "Create Property" to start the process of creating a new GA4 property. This will allow you to have both Universal Analytics and GA4 properties running simultaneously.
Step 4 : Choose the upgrade option: On the next screen, you'll be presented with different options for creating a new property. Look for the section that says "Upgrade to GA4" and click on the "Get Started" button.
Step 5 : Select the existing data stream: In the upgrade process, you'll be prompted to select the existing data stream that you want to associate with the GA4 property. Choose the appropriate data stream that corresponds to the website or app you want to upgrade.
Step 6 : Review and confirm the upgrade: Take a moment to review the details of the upgrade, including the chosen data stream and any other relevant information. Once you've reviewed everything, click on the "Create" button to initiate the upgrade process.
Step 7 : Implement the GA4 tracking code: After the upgrade, you'll be provided with the GA4 tracking code snippet. Copy the code and implement it on all the pages of your website or in your mobile app code. This ensures that data is collected and sent to the GA4 property.
Step 8 : Verify the data collection: Allow some time for the data to be collected and processed by GA4. You can verify if the data is being collected properly by navigating to the "Realtime" or "Reporting" sections in Google Analytics and checking the relevant reports.
Note: Upgrading to GA4 doesn't affect your existing Universal Analytics property, and you can continue using it alongside GA4 to compare data and transition gradually.
By following these steps, you can upgrade your Google Analytics account to Google Analytics 4 and take advantage of the enhanced features and capabilities provided by GA4. Remember to thoroughly test and validate the data collection after the upgrade to ensure accurate tracking and reporting.
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