Alexa Rank : Alexa is a web information service company that provides website ranking for every website or blog. Generally, people estimate the strength of a blog based on its Alexa ranking. Alexa is a trusted website that provides rankings based on quality traffic coming to your site/blog and other metrics like backlinks, reviews, etc. Alexa generally shows country-wise rankings, percent of visitors, bounce rate, site links to your blog, and many more. Alexa gives more useful information to a blog. In this post, we are going to discuss the importance of Alexa rank and how to increase the Alexa rank of your blog.
Importance of Alexa rank :
Alexa does not directly affect the SEO of your blog. Instead, it can impact your online marketing business. A good Alexa rank can attract advertisers to your blog. It can also help you gauge the strength of your blog.
Using Alexa, you can identify your competitors and compare your blog with others in your niche.
How to Increase Alexa Rank of Your Blog:
Each blog can obtain an Alexa rank. However, a blog can only receive an Alexa rank after it starts generating decent traffic. So if you have a new blog, try to drive some traffic to it to obtain an Alexa rank. The Alexa rank of your blog will improve by getting quality traffic and backlinks. Alexa follows some quality metrics to rank a blog/website. By following some quality tips, we can improve our blog's Alexa rank. But the main factor is traffic; any ranking will depend on the blog's traffic. Without traffic, no tips will improve your Alexa ranking.
Follow below tips to increase Alexa rank of your blog
Claim you site/blog on Alexa:
This is an important step for those who want to increase their blog's Alexa ranking. To claim your website, create an account on Alexa and add your blog to it.
Use Alexa tools bar :
After claiming your site/blog on Alexa, the next step is to install the Alexa toolbar on your browser and add an Alexa widget to your blog. Your Alexa rank is largely dependent on Alexa toolbar users. If more Alexa toolbar users visit your blog, then your Alexa rank will increase. Alexa counts the traffic that comes from browsers with the Alexa toolbar installed.
Installing the Alexa toolbar is not enough; you also need to add the Alexa widget to your blog. The Alexa widget helps to track the traffic of your blog, which can further improve your Alexa rank.
Traffic : Get traffic to your site/blog.
The best method to quickly drive traffic to your blog is by using social networking sites to promote it. You can use Facebook, Twitter, and other social bookmarking sites to promote and drive traffic to your blog. For new blogs, this is the best way to boost their Alexa rank.
Your Alexa rank will automatically improve if your blog traffic increases. So, concentrate mainly on driving traffic to your blog. Try to attract visitors who have installed the Alexa toolbar in their browsers.
Content: Maintain high-quality content. Write unique content and post it on your blog regularly. Not only Alexa, but any other platform also gives more importance to quality content. That's why quality content is always king.
Make your content shareable. Try to place social media share buttons below your post content. If you add share buttons to your blog, your blog visitors are more likely to share your content on social media.
Reviews : Get the review of your blog on Alexa by your visitors and also write Alexa reviews on your blog and give link to Alexa.
Quality Back links : Building backlinks to your blog is crucial. Get backlinks from high-quality sites as they play a major role in increasing Alexa rank. Try to obtain quality backlinks, which means getting backlinks from popular and high page rank sites/blogs.
Follow these tips mentioned above to increase the Alexa rank of your blog.
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