Link Building

What is Link Building : Link building is the process of building links to a blog or website. Link building is a part of off-page optimization. For any website, link building is necessary to create backlinks to your website/blog. In the previous post, we discussed how to get backlinks. Now we are going to discuss the link building process.

Link building is used to create links. Links help search engines to crawl web pages on your blog and discover new pages on your blog.

Link Building Types :

There are 3 types of linking :

• One way linking
• Two way linking or reciprocal linking.
• Three way linking

From these, the mainly used types of linking are one-way and reciprocal linking.

One way linking : One way linking means a link going from one webpage to another webpage.

Reciprocal or Two way linking : Reciprocal linking means a link going from one website to another and then back to the original site.

Google gives more importance to one-way linking.

Back Links are necessary to any websites but getting quality backs links is more important.